04 Marketing
Marketing.
Prove what worked.
Posts, emails, and ads with plain-language reasons for every result.
COORDINATED WITH
One FlowLinX intelligence, six specialists — context is shared, not copied.
ASK FLOWLINX · MARKETING
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TEAM + OPERATIONS
Attach an invoice, receipt, contract, document, photo or screenshot and FlowLinX reads it before it reasons. Nothing is emailed, paid or booked until an integration is connected.
SUMMARY
MARKETING TODAY
Revenue from campaigns
$2,412
Last 30 days · attributed to 9 orders
Leads generated
14
4 became quotes
Campaigns live
2
1 paid ad awaiting approval
Content ready
5
3 posts · 2 emails drafted
Email open rate
41%
Autumn restock send · 1,284 people
Cost per lead
$14.60
Down from $19.20 last month
Spend · 30 days
$684
Budget $900
Waiting on approval
$460
Friday Fig Leaf ad
NEEDS ATTENTION
3 ITEMS
Friday Fig Leaf ad needs a spend decision
- What happened
- A $460 ad set is built and targeted at the Richmond gift audience that bought last autumn.
- Why it matters
- Predicted $2.4k in 30 days — a prediction, not booked revenue. Friday is the last useful launch day before November.
- Recommended
- Approve the $460 spend, or cut it to $240 and run the organic post alone.
Holiday email has no send date
- What happened
- The holiday gift-guide email is written and segmented to 1,284 subscribers.
- Why it matters
- Last year the equivalent send drove $3,100. Every week of delay loses the early-gift shoppers.
- Recommended
- Pick a send date and FlowLinX schedules it once the email connection is confirmed.
One campaign is spending without leads
- What happened
- The 'Everyday Candles' post boost spent $224 for 1 lead in 14 days.
- Why it matters
- The same money in the gift audience produced 9 leads. This one is quietly draining the budget.
- Recommended
- Pause the boost and move the remaining $96 into the Friday ad.
WORKING AREA
Overview
CAMPAIGNS
| Campaign | Channel | Spend | Leads | Status |
|---|---|---|---|---|
| Autumn gift guide | Email · 1,284 people | $0 | 9 leads · $1,840 | LIVE |
| Richmond gift audience | Paid social | $460 / month | 4 leads · $572 | LIVE |
| Friday Fig Leaf ad | Paid social | $460 requested | Predicted $2.4k | AWAITING APPROVAL |
| Everyday Candles boost | Paid social | $224 spent | 1 lead | NEEDS YOU |
| Holiday gift guide | Email · segmented | $0 | Not sent | PREPARED |
CONTENT AND SOCIAL POSTS
| Piece | Where | Written for | Slot | Status |
|---|---|---|---|---|
| Salt Marsh pour behind the scenes | Gift audience | Fri 24 Oct, 10:00 am | SCHEDULED | |
| Why amber jars keep scent longer | Blog + newsletter | Repeat buyers | Mon 27 Oct | PREPARED |
| Wedding favors case study | Instagram + blog | Event planners | Needs Hollis & Vine's yes | BLOCKED |
| Holiday gift guide email | 1,284 subscribers | No date chosen | NEEDS YOU |
PERFORMANCE · LAST 30 DAYS
| Source | Leads | Became customers | Revenue | Status |
|---|---|---|---|---|
| Autumn gift guide email | 9 | 6 | $1,840 | BEST |
| Richmond gift audience ad | 4 | 2 | $572 | STEADY |
| Everyday Candles boost | 1 | 0 | $0 | WEAK |
| Organic Instagram | 3 | 1 | $186 | STEADY |
RECENT FLOWLINX ACTIONS
LIVE
Friday Fig Leaf ad drafted
$460 spend · copy, image and audience ready
MARKETING_ENGINE
17m
AWAITING APPROVAL
Holiday gift-guide email written
Segmented to 1,284 subscribers · no send date yet
MARKETING_ENGINE
1h
PREPARED
Weak boost identified
Everyday Candles · $224 spent for 1 lead in 14 days
MARKETING_ENGINE
2h
ANALYZED
Friday post scheduled
Salt Marsh pour · Instagram · 10:00 am
MARKETING_ENGINE
4h
VERIFIED
Campaign revenue attributed
9 orders traced to the autumn gift guide · $1,840
MARKETING_ENGINE
1d
REPORTED
AUTOMATION STATUS
2 RUNNING
CONTENT_WRITER
RUNNINGWrites posts and emails in the Juniper & Ash voice
5 pieces ready
SPEND_GUARD
NEEDS YOUFlags any campaign spending without leads
1 campaign flagged
ATTRIBUTION
RUNNINGTraces revenue back to the campaign that earned it
9 orders traced
POST_SCHEDULER
PAUSEDPublishes scheduled posts and emails automatically
Waiting on a channel connection
Paused automations stay paused until the matching service is connected. Nothing is emailed, paid or booked before then.